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Logo

WHEN THE BUILDING IS THE BRAND. 

Logo Breakdown.

Iron Bank set up shop in the center of its downtown area inside of the cities first bank. Both inside and out, the building remains almost untouched from its original architecture. The outside, wrapped in white iron columns , and the inside still housing the gold and brass bank vault doors. I stress the details of the building because it is the spirit of this business and the town. A building that wont go unnoticed to any visitors. A building with a voice and a past.

 

It was important to respect that going into this redesign. I felt what was most iconic were the white columns surrounding the building. I wanted to use those but the stiffness of a column really doesn't match the personality of this warm and inviting coffee shop. To soften them up I added a bend to mimic the steam rolling off of a freshly poured cup of coffee.

PUNCH CARD & ADVERTISEMENTS 

Punch Card
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